The growth architecture, in motion
Common stages a lead can move through
Most businesses use a subset of these. The workshop helps you pick the ones that fit your model.
- CaptureLead in
- DatabaseCentralized
- PipelineQualified
- BookingMeeting set
- AutomationTriggered
- NurtureEmail / SMS
- ReviewPost-service
- ReferralLoop back
Service, retail, consulting and agency models each emphasize different stages — you'll map yours in Module 2.
Build your 90-day CRM plan, live.
Fill in your business details above. Each module unlocks as you complete the one before it. Copy each prompt, run it through your AI assistant, then paste the response back here. Any AI assistant works, free versions included. Each prompt carries your earlier answers, so a new chat is fine. By the end of the session you'll have a personalized implementation plan.
Find Out What AI Already Knows
Before we customize anything, let's see what an AI assistant already understands about your business and industry. This sets the baseline.
Baseline Knowledge Check
Copy the prompt below, paste it into your AI assistant in a new tab, then paste the response back here.
I run a business called in the industry. My website is . Based on publicly available information and what's typical for this industry, tell me: 1. What you already know about my business or businesses like mine. 2. The 3 most common operational challenges companies in face. 3. What a typical customer journey looks like in this space. Be specific and avoid generic advice.
Describe Your Business
Now we feed the AI the context it's missing — your unique offer, audience, and current state — so every following prompt is tailored to you.
Business Snapshot
Use this prompt to give the AI a rich snapshot of your business. The output becomes the foundation for every later prompt, and the knowledge base your AI agents will read from when they answer customers.
I want you to act as a CRM and growth strategist. Here is my business context: - Business name: - Website: - Industry: - Primary challenge right now: Write a one-page business snapshot covering: who we serve, the core offer, how we currently get leads, where revenue comes from, and the 3 biggest bottlenecks slowing growth. Give each section a clear heading, because this will also become the knowledge base my AI agents read from. Ask me up to 5 clarifying questions at the end if anything is unclear.
How your result will be scored
Audit Your Current Processes
Walk through the four pillars of your customer lifecycle and identify exactly where leads, time, and revenue are leaking.
Lead Capture Audit
Audit how leads enter your business today and where they slip through the cracks.
Here is my business snapshot: [← Complete the Business Snapshot first] Using my business snapshot for (), audit my LEAD CAPTURE process. Map every way a potential customer can reach us (forms, DMs, phone calls including missed and after-hours calls, referrals, walk-ins) and rate each on speed of response, data captured, and follow-up reliability from 1-10. Identify the top 3 leaks and recommend a CRM-driven fix for each. If phone calls are a lead source, include what happens to a missed call today and whether a missed-call text-back or an after-hours AI voice answering service would close that leak. Then group my lead sources under Alex Hormozi's Core Four (warm outreach, free content, cold outreach, paid ads) and tell me which of the four I'm not using at all.
How your result will be scored
Follow-Up Audit
Find out how many leads are dying in your follow-up gap.
Your Funnel Math
Use your own numbers from the last 90 days, as a monthly average. Your best estimate is fine. The prompt below uses these instead of asking the AI to guess.
For reference only (your own numbers always win): Alex Hormozi's rule of thumb is that a salesperson with a proper process closes about 1 in 3 prospects, and an in-person service business closes about 10% of its Meta ad leads. If you close more than 80% of the people you talk to, he suggests you're probably underpriced. On show-ups, one agency (Alisha Conlin-Hurd's) took a client from 35–40% of booked calls happening to 91% in under a month by making the call feel earned, sending case studies before it, and adding a no-show policy.
Here is my business snapshot: [← Complete the Business Snapshot first] Audit my FOLLOW-UP process for . Given my primary challenge (), describe the ideal multi-channel follow-up sequence (SMS, email, voicemail) for a new lead in . Compare it to what a typical small business in this space does. Then use my own funnel numbers below to show what closing my follow-up gap is worth per month, and show the math: [← Fill in Your Funnel Math above]
How your result will be scored
Sales Process Audit
Look at how prospects move from interested to paid. Track reschedules, cancellations and true no-shows as three separate outcomes. They have different causes, and in Alisha Conlin-Hurd's funnels a rescheduled call still happens 70–80% of the time.
Here is my business snapshot: [← Complete the Business Snapshot first] Audit my SALES process for in . Outline the stages a prospect should move through (e.g., New Lead → Qualified → Proposal → Won/Lost), what should trigger each stage change, and what data I should be tracking at each step in a CRM. Highlight any stages I'm probably skipping.
How your result will be scored
Client Experience Audit
What happens AFTER the sale? This is where most businesses lose repeat revenue. Why this stage pays: a customer's lifetime value is what they pay per year divided by the share you lose each year. Keep 50% of customers a year and each is worth 2 years of revenue; keep 80% and each is worth 5. (Alex Hormozi's retention math.)
Here is my business snapshot: [← Complete the Business Snapshot first] Audit the CLIENT EXPERIENCE for . Map my post-sale journey using the last four stages of Ryan Deiss's Customer Value Journey: Excite (the customer's first quick win), Ascend (their next purchase: upsells, renewals, repeat work), Advocate (reviews and testimonials), and Promote (referrals). For each stage, say what I likely do today or mark it GAP, then identify the touchpoints that should be automated in a CRM to increase retention and referrals in .
How your result will be scored
Generate Your 90-Day Plan
Turn the audit into a prioritized feature list and a concrete 90-day implementation roadmap.
CRM Feature Wishlist
Convert the audit findings into the specific CRM features you actually need.
Here is my business snapshot: [← Complete the Business Snapshot first] Here are my process audits: Lead Capture Audit: [← Complete the Lead Capture Audit first] Follow-Up Audit: [← Complete the Follow-Up Audit first] Sales Process Audit: [← Complete the Sales Process Audit first] Client Experience Audit: [← Complete the Client Experience Audit first] Based on these audits for (), generate a prioritized CRM FEATURE WISHLIST. Group features into Must-Have, Should-Have, and Nice-to-Have. For each, explain in one sentence why my business needs it and what problem it solves.
How your result will be scored
90-Day Implementation Plan
The final deliverable: a week-by-week rollout plan you can hand to your team.
Here is my business snapshot: [← Complete the Business Snapshot first] Here is my CRM Feature Wishlist: [← Complete the CRM Feature Wishlist first] Now write a 90-DAY CRM IMPLEMENTATION PLAN for that solves my primary challenge: . Break it into Month 1 (foundation), Month 2 (automation), Month 3 (optimization). For each month list: goals, the 3-5 concrete tasks, what tools/integrations are needed, and how I'll measure success. Keep it realistic for a small business owner. End with a weekly scorecard of 3-5 metrics (at minimum: new leads, booked or converted, and reviews or referrals). Give each metric an owner and a red / yellow / green threshold, to be reviewed in a 30-minute weekly meeting.
How your result will be scored
Quick Prompts
Bonus prompts you can use any time after the workshop to keep refining your CRM strategy.
Platform Selection
Get a recommendation on which CRM platform fits you.
Here is my business snapshot: [← Complete the Business Snapshot first] Recommend the best CRM platform for , a business. Compare HubSpot, GoHighLevel, Pipedrive, and one other you think fits. Score each on price, ease of use, automation power, and fit for my primary challenge: .
Follow-up Email Sequence
Generate a ready-to-load follow-up sequence.
Here is my business snapshot: [← Complete the Business Snapshot first] Write a 5-email follow-up sequence for new leads at . Tone: helpful, not pushy. Industry: . Include subject lines, send-day spacing, and a clear CTA in each email.
Metrics That Matter
Define the dashboard you should actually be watching.
Here is my business snapshot: [← Complete the Business Snapshot first] List the 7 most important CRM metrics should track weekly to know if we're solving . For each metric, give the formula, a rough target for (say plainly that it is a rule of thumb, not a published benchmark, unless you can name the source), and what action to take if it's off.
Advanced Bonus — Structure Your CRM Around the Right Features
Once you have your personalized CRM Feature Wishlist and 90-Day Plan, the next step is making sure the CRM platform you choose actually has the tools to execute everything on your list. Not all CRM platforms are created equal — some are built for basic contact management, while others are full all-in-one growth systems that handle everything from lead capture to AI-powered follow-up to payment collection. The prompts in this section are designed to help you go deeper: structure your pipeline, design your automations, set up your AI tools, write your first templates, and organize your contacts — all based on your specific business. Use these after completing Module 3.
Map My Wishlist to Specific CRM Features
Run this after you have your CRM Feature Wishlist from Module 3.
Here is my business snapshot: [← Complete the Business Snapshot first] I have a CRM Feature Wishlist for my business. I want to make sure the CRM platform I choose has the right tools to cover everything on my list. Here is my wishlist: [← Complete the CRM Feature Wishlist first] For each item on my wishlist, tell me: 1. The type of CRM feature or tool that covers it (e.g., workflow automation, visual pipeline, calendar booking, AI chatbot, SMS automation, contact tagging, funnel builder, etc.) 2. A one-sentence description of how that feature type solves the problem 3. Whether it is a basic setup (beginner) or an advanced setup (intermediate/advanced) 4. Whether this feature is typically found in entry-level CRMs, mid-tier CRMs, or all-in-one CRM platforms Format your answer as a simple table with five columns: Wishlist Item | Feature Type | How It Helps | Difficulty Level | Platform Tier Required. Write in plain language for a non-technical business owner.
Build My Sales Pipeline Structure
Describe your sales process in plain language and let AI design your pipeline.
Here is my business snapshot: [← Complete the Business Snapshot first] Here is my Sales Process Audit: [← Complete the Sales Process Audit first] I want to set up a visual sales pipeline inside my CRM that reflects exactly how my clients move through my business. My business name is: My business type is: My primary challenge is: Here is my sales process from start to finish: [Describe in your own words — e.g., "Someone finds me on Instagram, they DM me, I send them a price, they either book or go quiet."] My average sales cycle takes about: [e.g., 1 day, 1 week, 1 month] Please design a pipeline for me with: 1. A recommended pipeline name 2. Each stage name and what it means (5–8 stages) 3. What action I or my system should take when a lead enters each stage 4. Which stages should trigger an automated follow-up workflow Keep it simple and specific to my business.
Design My Core Automation Workflows
Let AI build your three most important automations based on your business context.
Here is my business snapshot: [← Complete the Business Snapshot first] Here is my Follow-Up Audit: [← Complete the Follow-Up Audit first] I want to build automated workflows inside my CRM to handle the follow-up and nurture tasks that I currently do manually — or forget to do entirely. My business name is: My industry is: My primary challenge is: My website is: Please design the 3 most important automations I should build first. For each one, provide: 1. The workflow name 2. The trigger (what starts the automation — e.g., form submission, tag applied, pipeline stage change, appointment booked) 3. The action sequence (what happens step by step — e.g., send SMS immediately, wait 1 day, send email, wait 3 days, send follow-up text) 4. The goal of the workflow (what problem it solves for my business) 5. The stop rule: what ends the workflow early. At minimum, every follow-up stops the moment the lead replies or books, so automation never talks over a real conversation. After the three workflows, write one plain-language paragraph per workflow that I can paste into my CRM's AI workflow builder (for example, GoHighLevel's Ask AI) to build it. Use standard CRM automation terminology where possible (e.g., Trigger, Action, Delay, Tag, Pipeline Stage, Contact Record). Keep the language simple.
Write My AI Agent Brief & Missed Call Response
Today's AI agents don't follow chatbot scripts. They follow a written brief and look facts up in your knowledge base (your Business Snapshot). Generate the brief, plus your missed-call text-back message.
Here is my business snapshot: [← Complete the Business Snapshot first] I want to use AI tools inside my CRM to handle initial inquiries and qualify leads before they reach me — so I stop losing people who reach out when I am busy. My business name is: My business type is: The most common questions new leads ask me are: 1. [Question 1 — e.g., "How much do you charge?"] 2. [Question 2 — e.g., "Are you available on weekends?"] 3. [Question 3 — e.g., "What is included in your service?"] The information I need from a lead before I speak with them is: [e.g., their name, phone number, what service they need, their budget, their timeline] Please write: 1. An AI AGENT BRIEF, in the second person ("You are..."), that I can paste into the agent's instructions. Include: (a) role and goal in two sentences; (b) voice, with 3 phrases it would use and 3 it would never use; (c) what it should look up in my Business Snapshot, and how it answers the three questions above; (d) the information it must collect before handing off; (e) allowed actions, such as booking on my calendar, adding a tag or moving a pipeline stage, and what it must NOT do on its own, such as quote a custom price or promise a date. Anything that changes a customer's record or commits my business needs a person's approval; (f) exactly when it hands the conversation to me, and what it says while it does; (g) guardrails: topics it must not discuss, and what it says when it doesn't know the answer; (h) the one number that shows it's working. 2. A missed-call text-back message (under 160 characters) that goes out automatically when I can't answer, plus a 3–5 sentence greeting for an AI voice agent that answers after-hours calls. Keep the tone: [e.g., warm and professional / casual and friendly / confident and direct]
Write My Core Email & SMS Automation Templates
Generate all six core automation templates in one shot.
Here is my business snapshot: [← Complete the Business Snapshot first] I need to write the core email and SMS templates for my CRM automations. My business name is: My website is: My industry is: My brand tone: [e.g., warm and professional, bold and direct, friendly and casual] Please write: 1. New Lead Welcome SMS (under 160 characters) — sent immediately when someone submits a form or inquires 2. Follow-Up Email (Day 1) — subject line + body under 150 words — for leads who have not yet booked 3. Follow-Up SMS (Day 3) — under 160 characters — a gentle nudge for non-responders 4. Appointment Confirmation Email — subject line + body under 100 words 5. Post-Service Review Request SMS — under 160 characters — sent 24 hours after service is delivered 6. Referral Request Email — subject line + body under 150 words — sent 1 week after a positive experience For each template, use [First Name] as the personalization placeholder where appropriate. Write all templates in my brand tone.
Build My Contact Tag & Segmentation System
Create a complete tag library to organize your contacts and trigger the right automations.
Here is my business snapshot: [← Complete the Business Snapshot first] I want to use tags inside my CRM to organize my contacts and make sure the right automations fire for the right people at the right time. My business name is: My business type is: My primary challenge is: My typical client journey stages are: [e.g., Inquiry → Consultation → Client → Repeat Client → Referral Source] My main services or offers include: [List your main services] Please create a recommended tag system for my business that includes: 1. Lead Source Tags (where they came from — e.g., Instagram, Referral, Google) 2. Service Interest Tags (what they are interested in) 3. Pipeline Status Tags (where they are in the buying journey) 4. Client Lifecycle Tags (new client, active client, past client, VIP) 5. Automation Trigger Tags (tags that fire specific workflows) Format it as a table with three columns: Tag Name | Category | What It Triggers or Tracks.
Build My Reviews System
Reviews are proof, a top local search signal, and a source AI answer engines cite. Two rules from Google's review policy: ask every customer, not only the happy ones, and never offer a reward for a review.
Here is my business snapshot: [← Complete the Business Snapshot first] Build the REVIEWS SYSTEM for , a business, in four parts: 1. The ask: the exact moment to ask for a review (tie it to the customer's first win, not to the invoice), plus a 160-character SMS and a short email asking for it, each with one link and no pressure. 2. Platform priority: the 2–3 review sites that matter most for my industry and area, in order, and why. For most local businesses, Google comes first. 3. Reply policy: how fast I reply, plus a short reply for a 5-star review, one for a 3-star review, and one for a 1-star review that stays calm, takes the conversation offline, and never argues or shares private details. 4. The automation: the trigger that sends the review request, and what happens when a new review comes in. Two rules you must follow: ask every customer, not only the happy ones, and never offer a discount, gift or other reward in exchange for a review. Both break Google's review policy.
Your deliverable
CRM Blueprint
Everything you built today, in one place: what's leaking, what to fix first, and your 90-day plan. Copy it into a doc for your team.
0 of 7 sections built
Do it yourself: where each piece goes
Each card shows where one piece of your plan lives in GoHighLevel and the few steps to set it up, using what you wrote in this workshop.
Lives in: AI Agents → Knowledge Base
- Click Create New, or open an existing knowledge base.
- Click Add Source → Rich-Text, and paste your Business Snapshot.
- Save. Any AI agent you attach this knowledge base to can now look up your facts.
Finish Business Snapshot to copy it from here.
Lives in: Opportunities → Pipelines
- Click Create new pipeline, and give it a name.
- Add each stage from your pipeline design, in order.
- Save.
Finish Build My Sales Pipeline Structure to copy it from here.
Lives in: Automation → Workflows → Build using AI
- Paste the paragraph for one workflow as the prompt.
- GoHighLevel builds a draft. Work through the to-do list it shows before publishing.
- Check that Stop on Response is on, so the workflow stops when a lead replies.
- Test it with your own contact details before you publish.
Finish Design My Core Automation Workflows to copy it from here.
Lives in: Settings → Phone System → Voice → Voicemail & Missed Call Text Back
- Open Missed Call Text Back and tick Enable Missed Call Text Back.
- Click Customize and paste the missed-call text from your AI Agent Brief exercise.
- Send yourself a test, then Save.
- It texts on every missed call. If someone calls twice, HighLevel suggests a workflow with a wait step to avoid double texts.
Lives in: AI Agents → Conversation AI → + Create Bot
- Create the bot and paste your agent brief as its instructions.
- In Bot Training, attach the knowledge base you built from your Business Snapshot.
- Choose the channels it answers (for example, website chat and SMS).
- Test it from your own phone before you switch it on for customers.
Finish Write My AI Agent Brief & Missed Call Response to copy it from here.
Lives in: Reputation → Settings
- Under Review Link, choose where requests send people (for most local businesses, your Google profile).
- Turn on SMS or email requests, and paste your ask. Use {{reputation.review_link}} for the link.
- Set when the first request goes out and how often it repeats.
- Ask every customer, not only the happy ones, and never offer a reward for a review.
Finish Build My Reviews System to copy it from here.
Lives in: Dashboard → Add Dashboard
- Name it "Weekly Scorecard" and choose who can see it.
- Add one widget for each scorecard metric in your 90-day plan.
- Review it in the same 30-minute meeting every week.
Where each piece goes in a GoHighLevel AI agent
Your Business Snapshot: offers, pricing, policies, proof.
Your AI agent brief (Advanced: Write My AI Agent Brief): its role, voice, handoff and limits.
The skills below: how to do one repeatable task, step by step.
HighLevel's own example: your pricing policy lives in the knowledge base, while the steps to qualify a prospect live in a skill. Keep facts out of skills, and each piece stays easy to update.
Your AI Follow-Up skill
A prompt only lasts as long as the chat. A skill is saved instructions your AI assistant loads whenever the task comes up: in Claude, in a ChatGPT project, or as a Custom Skill on a GoHighLevel AI agent. This one is built from your own answers.
Stronger once you finish: Business Snapshot, Follow-Up Audit.
Your AI Review Replies skill
Stronger once you finish: Build My Reviews System.