The growth architecture, in motion
Common stages a lead can move through
Most businesses use a subset of these. The workshop helps you pick the ones that fit your model.
- CaptureLead in
- DatabaseCentralized
- PipelineQualified
- BookingMeeting set
- AutomationTriggered
- NurtureEmail / SMS
- ReviewPost-service
- ReferralLoop back
Service, retail, consulting and agency models each emphasize different stages — you'll map yours in Module 2.
Build your 90-day CRM plan, live.
Fill in your business details above. Each module unlocks as you complete the one before it. Copy each prompt, run it through your AI assistant, then paste the response back here. By the end of the session you'll have a personalized implementation plan.
Find Out What AI Already Knows
Before we customize anything, let's see what an AI assistant already understands about your business and industry. This sets the baseline.
Baseline Knowledge Check
Copy the prompt below, paste it into your AI assistant in a new tab, then paste the response back here.
I run a business called in the industry. My website is . Based on publicly available information and what's typical for this industry, tell me: 1. What you already know about my business or businesses like mine. 2. The 3 most common operational challenges companies in face. 3. What a typical customer journey looks like in this space. Be specific and avoid generic advice.
Describe Your Business
Now we feed the AI the context it's missing — your unique offer, audience, and current state — so every following prompt is tailored to you.
Business Snapshot
Use this prompt to give the AI a rich snapshot of your business. The output becomes the foundation for every later prompt.
I want you to act as a CRM and growth strategist. Here is my business context: - Business name: - Website: - Industry: - Primary challenge right now: Write a one-page business snapshot covering: who we serve, the core offer, how we currently get leads, where revenue comes from, and the 3 biggest bottlenecks slowing growth. Ask me up to 5 clarifying questions at the end if anything is unclear.
Audit Your Current Processes
Walk through the four pillars of your customer lifecycle and identify exactly where leads, time, and revenue are leaking.
Lead Capture Audit
Audit how leads enter your business today and where they slip through the cracks.
Using my business snapshot for (), audit my LEAD CAPTURE process. Map every way a potential customer can reach us (forms, DMs, calls, referrals, walk-ins) and rate each on speed of response, data captured, and follow-up reliability from 1-10. Identify the top 3 leaks and recommend a CRM-driven fix for each.
Follow-Up Audit
Find out how many leads are dying in your follow-up gap.
Audit my FOLLOW-UP process for . Given my primary challenge (), describe the ideal multi-channel follow-up sequence (SMS, email, voicemail) for a new lead in . Compare it to what a typical small business in this space does, and tell me the revenue I'm likely leaving on the table.
Sales Process Audit
Look at how prospects move from interested to paid.
Audit my SALES process for in . Outline the stages a prospect should move through (e.g., New Lead → Qualified → Proposal → Won/Lost), what should trigger each stage change, and what data I should be tracking at each step in a CRM. Highlight any stages I'm probably skipping.
Client Experience Audit
What happens AFTER the sale? This is where most businesses lose repeat revenue.
Audit the CLIENT EXPERIENCE for . Map the post-sale journey — onboarding, delivery, check-ins, review requests, upsells, renewals — and identify the touchpoints that should be automated in a CRM to increase retention and referrals in .
Generate Your 90-Day Plan
Turn the audit into a prioritized feature list and a concrete 90-day implementation roadmap.
CRM Feature Wishlist
Convert the audit findings into the specific CRM features you actually need.
Based on the audits above for (), generate a prioritized CRM FEATURE WISHLIST. Group features into Must-Have, Should-Have, and Nice-to-Have. For each, explain in one sentence why my business needs it and what problem it solves.
90-Day Implementation Plan
The final deliverable: a week-by-week rollout plan you can hand to your team.
Now write a 90-DAY CRM IMPLEMENTATION PLAN for that solves my primary challenge: . Break it into Month 1 (foundation), Month 2 (automation), Month 3 (optimization). For each month list: goals, the 3-5 concrete tasks, what tools/integrations are needed, and how I'll measure success. Keep it realistic for a small business owner.
Quick Prompts
Bonus prompts you can use any time after the workshop to keep refining your CRM strategy.
Platform Selection
Get a recommendation on which CRM platform fits you.
Recommend the best CRM platform for , a business. Compare HubSpot, GoHighLevel, Pipedrive, and one other you think fits. Score each on price, ease of use, automation power, and fit for my primary challenge: .
Follow-up Email Sequence
Generate a ready-to-load follow-up sequence.
Write a 5-email follow-up sequence for new leads at . Tone: helpful, not pushy. Industry: . Include subject lines, send-day spacing, and a clear CTA in each email.
Metrics That Matter
Define the dashboard you should actually be watching.
List the 7 most important CRM metrics should track weekly to know if we're solving . For each metric, give the formula, a healthy benchmark for , and what action to take if it's off.
Advanced Bonus — Structure Your CRM Around the Right Features
Once you have your personalized CRM Feature Wishlist and 90-Day Plan, the next step is making sure the CRM platform you choose actually has the tools to execute everything on your list. Not all CRM platforms are created equal — some are built for basic contact management, while others are full all-in-one growth systems that handle everything from lead capture to AI-powered follow-up to payment collection. The prompts in this section are designed to help you go deeper: structure your pipeline, design your automations, set up your AI tools, write your first templates, and organize your contacts — all based on your specific business. Use these after completing Module 3.
Map My Wishlist to Specific CRM Features
Run this after you have your CRM Feature Wishlist from Module 3.
I have a CRM Feature Wishlist for my business. I want to make sure the CRM platform I choose has the right tools to cover everything on my list.
Here is my wishlist:
[Paste your CRM Feature Wishlist from Module 3 here]
For each item on my wishlist, tell me:
1. The type of CRM feature or tool that covers it (e.g., workflow automation, visual pipeline, calendar booking, AI chatbot, SMS automation, contact tagging, funnel builder, etc.)
2. A one-sentence description of how that feature type solves the problem
3. Whether it is a basic setup (beginner) or an advanced setup (intermediate/advanced)
4. Whether this feature is typically found in entry-level CRMs, mid-tier CRMs, or all-in-one CRM platforms
Format your answer as a simple table with five columns: Wishlist Item | Feature Type | How It Helps | Difficulty Level | Platform Tier Required.
Write in plain language for a non-technical business owner.Build My Sales Pipeline Structure
Describe your sales process in plain language and let AI design your pipeline.
I want to set up a visual sales pipeline inside my CRM that reflects exactly how my clients move through my business. My business name is: My business type is: My primary challenge is: Here is my sales process from start to finish: [Describe in your own words — e.g., "Someone finds me on Instagram, they DM me, I send them a price, they either book or go quiet."] My average sales cycle takes about: [e.g., 1 day, 1 week, 1 month] Please design a pipeline for me with: 1. A recommended pipeline name 2. Each stage name and what it means (5–8 stages) 3. What action I or my system should take when a lead enters each stage 4. Which stages should trigger an automated follow-up workflow Keep it simple and specific to my business.
Design My Core Automation Workflows
Let AI build your three most important automations based on your business context.
I want to build automated workflows inside my CRM to handle the follow-up and nurture tasks that I currently do manually — or forget to do entirely. My business name is: My industry is: My primary challenge is: My website is: Please design the 3 most important automations I should build first. For each one, provide: 1. The workflow name 2. The trigger (what starts the automation — e.g., form submission, tag applied, pipeline stage change, appointment booked) 3. The action sequence (what happens step by step — e.g., send SMS immediately, wait 1 day, send email, wait 3 days, send follow-up text) 4. The goal of the workflow (what problem it solves for my business) Use standard CRM automation terminology where possible (e.g., Trigger, Action, Delay, Tag, Pipeline Stage, Contact Record). Keep the language simple.
Set Up My AI Chatbot & Missed Call Response
Generate a ready-to-use chatbot script and a missed call text-back script for your business.
I want to use AI tools inside my CRM to handle initial inquiries and qualify leads before they reach me — so I stop losing people who reach out when I am busy. My business name is: My business type is: The most common questions new leads ask me are: 1. [Question 1 — e.g., "How much do you charge?"] 2. [Question 2 — e.g., "Are you available on weekends?"] 3. [Question 3 — e.g., "What is included in your service?"] The information I need from a lead before I speak with them is: [e.g., their name, phone number, what service they need, their budget, their timeline] Please write: 1. A short AI chatbot script that greets new leads, answers the three questions above, collects the information I need, and books them on my calendar or routes them to me. 2. A brief AI voice agent introduction script (3–5 sentences) I can use for missed call text-back or automated outbound follow-up. Keep the tone: [e.g., warm and professional / casual and friendly / confident and direct]
Write My Core Email & SMS Automation Templates
Generate all six core automation templates in one shot.
I need to write the core email and SMS templates for my CRM automations. My business name is: My website is: My industry is: My brand tone: [e.g., warm and professional, bold and direct, friendly and casual] Please write: 1. New Lead Welcome SMS (under 160 characters) — sent immediately when someone submits a form or inquires 2. Follow-Up Email (Day 1) — subject line + body under 150 words — for leads who have not yet booked 3. Follow-Up SMS (Day 3) — under 160 characters — a gentle nudge for non-responders 4. Appointment Confirmation Email — subject line + body under 100 words 5. Post-Service Review Request SMS — under 160 characters — sent 24 hours after service is delivered 6. Referral Request Email — subject line + body under 150 words — sent 1 week after a positive experience For each template, use [First Name] as the personalization placeholder where appropriate. Write all templates in my brand tone.
Build My Contact Tag & Segmentation System
Create a complete tag library to organize your contacts and trigger the right automations.
I want to use tags inside my CRM to organize my contacts and make sure the right automations fire for the right people at the right time. My business name is: My business type is: My primary challenge is: My typical client journey stages are: [e.g., Inquiry → Consultation → Client → Repeat Client → Referral Source] My main services or offers include: [List your main services] Please create a recommended tag system for my business that includes: 1. Lead Source Tags (where they came from — e.g., Instagram, Referral, Google) 2. Service Interest Tags (what they are interested in) 3. Pipeline Status Tags (where they are in the buying journey) 4. Client Lifecycle Tags (new client, active client, past client, VIP) 5. Automation Trigger Tags (tags that fire specific workflows) Format it as a table with three columns: Tag Name | Category | What It Triggers or Tracks.